Growth hacking is a marketing plan and it used for rapid research across various channels and also product growth tracks in order to control the most actual way to scale a growth for small and start up level business. The growth hacking is always focusing on company goals, profitability and good results of business, but not on specific processes. The growth hacking doesn’t even follow any methodology. The growth hacking definition is simply like an umbrella term for plans that mainly focused on company’s growth.
Growth hacking techniques and strategies
Most of the growth hacking is falling into various types of categories, which are used to achieve the company’s goal within a short term of period. In order to implement some techniques, you can achieve the growth hacking easily via social media, targeted advertising, Search Engine Optimization (SEO), email marketing, content marketing, A/B testing, reverse engineering, conversion rate optimization etc. Basically, the growth hacking is derived into three major categories such as:
- Product marketing
- Content marketing
- Advertising through social media and websites
When you successfully implement the product and content marketing within your organization, the growth hacking and marketing can share the same basics and principles and you can even share the same metrics and also you can achieve your business goals such as:
- Create a blog and write a valuable content
- Guest blogging and implementation
- Creating the social media content
- Writing eBooks and white papers
- Running webinars about your product
- Implementing email marketing
- Improving content visibility and SEO concepts
- Joining the relevant forums and groups
- Influencer marketing
Ways to implement the growth hacking in your team
Behind any real growth, hacking activity is little bit hard. The structured process is fixed in repetition and scalability. Whether you’re the part of startup or large scale organization, Business to Business (B2B) or Business to Customer (B2C), this process can be modified and combined into a successful development plan.
Flawless you’re Product: Analyze the needs and preferences of your target market and use this data to enhance your product. It is important to make sure your offering is as strong as possible before using it as a compound for growth.
Set measurable goals: A perfect growth hacker is playing an important role for organization. They can understand the process of implementing the successful goal hacking techniques, so the company will provide the clear state about the goals and achievements. When implement the measurable goals, the growth hacker is tested and submit the analysis report frequently.
Test your method: Growth hacking is supported by creativity and research as well as testing is the essential for evaluating the performance about what will and what won’t work for you. Keep your test results, evaluate the results and compare with the existing values.
Analyze performance: Analytics are the vital thing to stating on track with your goals. When you have listed your progress, the growth hacking definition can be used to regulate and adapt other areas of the process accordingly form your product to your goals.